Don’t Get Typecast: How to Prioritize One Audience While Maintaining Broad Appeal

A talk by Christine Ferrusi and Elyse Winer
Material Impact

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About this talk

You’ve built a product or service that can serve multiple industries and use cases. Still, when resources are limited, it’s important that you focus on the right markets and customers so you can get early wins and escalate traction.

How do you message to your core audience target without losing opportunities with other markets that your product can serve?

Join us for a panel discussion about how to prioritize your key messaging—without getting pigeon-holed—to ensure you can achieve your full potential.

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