As you launch your new product or service, your sights are likely set on getting it to market before the competition and proving traction as quickly as possible. While it may seem like a distraction from your go-to-market goals, intellectual property (IP) is often the most valuable asset for a new company, and especially for a technology startup. Protecting your IP can be essential to obtaining funding or gaining that market edge.
Join David Burns of the law firm McCarter & English for this presentation to gain foundational knowledge in intellectual property management and what it means for your startup. We’ll discuss a variety of IP agreements, the best practices for managing them, and how you can best monetize your IP.
We’ll delve into:
-What are the first steps you should take towards protecting your IP? And what can you do for free?
-When should you patent? Trademark? Or copyright?
-How do you determine the value of a patent or other IP agreement to your company?
-What types of patents offer the most protection for tech startups and how can you secure one of these?
About McCarter & English:
McCarter empowers clients throughout the development cycle, from ideation to creation, capitalization, implementation, commercialization and monetization. Our Venture Capital and Emerging Growth Companies practice is nationally and globally renowned for our high quality, responsive, pragmatic representation of, and committed passionate service to, entrepreneurial, tech, tech-enabled and life sciences enterprises and the investors who support them. We have a compelling value proposition comprised of experienced, problem-solving lawyers, a sensible fee structure, unique delivery model, a national network and a league-table leading reputation.